NO MORE TEARS® - kind to eyes

More than 50 years ago, we developed a new set of safety standards to mark the quality and gentleness of our JOHNSON'S® Baby mild-cleansing soap-free Shampoo. 

Mums both then and now could trust this wouldn't sting their baby's eyes. Ever since, JOHNSON'S® Baby NO MORE TEARS® has meant products that are pure, mild and gentle to use for your baby's delicate skin. This has allowed generations of mums, dads and babies to relax and bond, whilst delighting in more bathtime fun.

Ours are the only baby care products that carry the valuable NO MORE TEARS® mark, so we'd like to share with you some of the science, research and testing that goes into making them. Along the way, we hope you'll learn something new about us and a little something else about a certain special someone.

The 4 Stages of NO MORE TEARS® Testing

1. Ingredient & formulation review. Every single one of our ingredients and the combined formulation are all rigorously evaluated for safety
2. Pre-clinical safety evaluation. Our safety groups comprehensively examine these products in the laboratory to ensure safety...

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One of the strictest Johnson & Johnson guidelines

At Johnson & Johnson we set ourselves the strictest guidelines. We do this because we have helped care for hundreds of millions of babies...

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Deep understanding of babies’ eyes

At Johnson & Johnson, we're very conscious of the potential problems caused if harsh, soapy products get in your baby's...

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Some of the things we know

Babies don't blink very much. Whilst adults blink every 3-5 seconds, in their first year it is not unusual for babies to keep their eyes open for one whole minute...

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Leaders in our field

We have tested competitive baby cleansing products using the same criteria as all of the JOHNSON'S® Baby NO MORE TEARS® products. Most of...

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