Some FAQs

“If these products are proven to be equivalent or at least as effective as water alone, what is the benefit of using a product vs. just water and cotton wool?”

  • Water alone is not an effective cleanser, and may actually be a mild irritant, especially in hard water areas 1–3
  • In addition to offering effective cleansing, the JOHNSON’S® Baby Extra Sensitive Wipes also offer mothers a convenience benefit

“NICE Guidelines advise HCPs to recommend only water and cotton wool on newborn skin. Do you agree with this?”

  • Johnson & Johnson Limited believes it is important to advocate evidence-based cleansing regimens adapted to newborns’ needs. The findings of these RCTs should provide parents with confidence when using the tested JOHNSON’S® Baby products, and also a proven safe alternative to water
  • This evidence should be made available to parents through healthcare professionals so they can make an informed choice

“What was the relationship between Johnson & Johnson and the University of Manchester regarding these trials?”

  • Johnson & Johnson Limited provided funding for the clinical trials, however they were independently designed and executed by a multidisciplinary group of experts
  • The study was monitored by an independent Data Monitoring Committee formed by experts external to the University of Manchester
  • The clinical team was free to publish the trial results regardless of the outcome
  • Therefore, the study was completely independent of Johnson & Johnson Limited

To get in touch with JOHNSON’S® Baby, please email us at [email protected] 

Your query will be dealt with by a qualified midwife who is also an expert on the JOHNSON’S® Baby range of products.


1. Gelmetti, C. Skin cleansing in children. JEADV 2001;15(Suppl 1):12–15.

2. Walters, R. M., Fevola, M. J., LiBrizzi, J. J., Martin, K. Designing cleansers for the unique needs of baby skin. Cosmetics & Toiletries 2008;123:53–60.

3. Blume-Peytavi, U., Cork, M. J., Faerhemann, J., et al. Bathing and cleansing in newborns from day 1 to the first year of life: recommendations from a European round table meeting. J Eur Acad Dermatol Venereol 2009;23(7):751–9.